Episode 41 — Reduce trademark risk from selection through ongoing policing
Trademarks serve as the primary identifiers of a brand's source and reputation, requiring careful selection and constant vigilance to remain legally enforceable. This episode focuses on the "likelihood of confusion" standard that courts use to determine if one mark infringes upon another's territory. For the GLEG exam, candidates must understand the difference between arbitrary, suggestive, and descriptive marks, as well as the benefits of formal registration with national authorities. In practice, reducing risk involves conducting thorough clearance searches before a product launch to ensure a name or logo is not already in use. A common pitfall is failing to police unauthorized uses of your brand, which can lead to "genericide" or the loss of exclusive rights over time. By implementing a disciplined monitoring and enforcement strategy, you ensure that your brand remains a unique and valuable asset in the global marketplace. Produced by BareMetalCyber.com, where you’ll find more cyber audio courses, books, and information to strengthen your educational path. Also, if you want to stay up to date with the latest news, visit DailyCyber.News for a newsletter you can use, and a daily podcast you can commute with.
